on a Monday, are you going to wait until 7:00 a.m. For example, if Apple announced their latest iPhone or Marvel released a trailer for their latest Avenger movie at 4:00 p.m. Secondly, depending on the content, sometimes YouTube and your audience are not going to wait for your best time to post. I wouldn't be surprised if this very video follows a similar trajectory. When you know there are more people online who enjoy your content, that's when you should publish it with a few little things to consider:įirstly, YouTube state themselves that the publish time is not known to directly affect the long-term performance of videos and this can certainly be true of search-based content that needs time to establish itself before momentum really starts to kick in. in the morning because there's gonna be no one there to buy your hotdogs. You set up your hotdog stand at lunchtime outside the office because people are hungry. Since we know subscribers tend to watch your content for longer, this can be a more reliable data source, albeit from a smaller sample size. It will show you the other channels your subscribers are subscribing to, and which videos they really enjoy watching. The link will take you to a brand new dashboard. To see this in action, just click the VidIQ extension button in your browser to activate the drop-down menu, then click on ‘Subscriber Insights.’ VidIQ is able to provide this data by analyzing your subscriber activity. You can click through all the days of the week and see an overall weekly view too, like the one above. This tool will show you when your audience is most active on YouTube, giving you three-hour windows for when you may want to publish your content.
Scroll down a little, and on the right-hand side of this new screen, you will see this ‘Best Time to Post’ tool from vidIQ. Next, click on the ‘edit’ details page for any video (the little pencil symbol).
To access it, click on ‘Videos’ in the left-hand navigation bar in YouTube Studio. That’s YouTube's new ‘best time to post’ feature, but we’ve had very similar data in the vidIQ tool for years. Best Time to Publish to YouTube: Exclusive vidIQ Data Pacific Time Wednesday mornings while fewer viewers are online at 8:00 p.m. For example, many of our viewers are on YouTube at 8:00 a.m. In this visual representation, the deeper the color shade, the higher volume of viewers there are. If you know when your audience is on YouTube you can schedule your videos to be published at that time. Chances are, they're probably going to also enjoy The Big Bang Theory, so programming logic suggests that The Big Bang Theory should come on straight after Friends. There may be somebody at home, sat on a sofa, watching Friends because they're a huge fan of sitcoms.
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